Polestar announces the winner of the 2024 Design Contest

Swedish electric car brand Polestar has announced the winner of the 2024 Design Contest, held in collaboration with Hot Wheels.

Indian professional designer Shashank Shekhar claimed the top spot with his ‘Polestar TRX’ concept, a bold interpretation of the brand’s usually subtle design philosophy. The winning entry will be the first Polestar in the Hot Wheels toy car series and will be available to consumers in the second quarter of 2025.

This special edition of the Polestar Design Contest opened the door for designers to reach new heights in creativity and innovation

With Polestar’s history of supporting and collaborating with aspiring students and professional vehicle designers through competitions, all participants will receive guidance and encouragement before the Polestar Design team engages in one-on-one coaching with the nominated finalists to develop their designs. refine for the final selection.

Since its first competition, the competition has highlighted top talent around the world, with many students going on to work for the Polestar Design team or in a similar industry. The fourth edition attracted more than 1,200 participants from around the world, with the judges tasked with finding designs that reflect the playfulness of Hot Wheels and the minimalist design aesthetic of Polestar.